Bryan opened a self-service carwash in June 2024. The carwash was in a high-visibility area, which brought in a good amount of customers. However, Bryan was ready to attract new customers. With no online presence, he had to rely solely on word-of-mouth and people driving by the carwash. He wanted to start marketing online with a website and google business profile.

First, I built a simple, mobile-friendly website that showcased services, testimonials, and video of Bryan’s carwash. Next, I created a Google Business Profile, optimized it for local search, and created a QR code to place in the carwash area to make reviews easy for customers. Lastly, I implemented local SEO to build visibility in Pensacola.

In one month, Bryan saw a 35% increase in foot traffic, 900 people found his carwash through Google search, and 100 customers had used Google Maps to get directions to the carwash. He quickly gained Google reviews as customers raved about the quality of the water pressure and other carwash features. They were especially excited about how Bryan revived the carwash, which had previously been a dilapidated building for years.

If you’re a small business interested in attracting local customers to build revenue, the solution might be simpler than you think. With a few foundational online marketing elements — a website, Google Business Profile, and local SEO — you can begin digital marketing quickly and effectively.